We're big on BIG ideas. We ain't half bad at coming up with them either, which is quite handy in the world of “We need a gazillion ideas for the client tissue on Tuesday!”
We love nothing more than getting to the BIG idea that becomes the mothership for multiple channels to launch off from. It's what makes us tick. It's in our DNA.

A&P Signatures

Ice Lollies

Ogilvy Advertising / WWF


Global warming needs no introduction. It’s probably the most talked about topic on the planet. We wanted to bring beach goers attention to it but without the hammer over the head approach. Ice lolly’s we’re handed out on one of the UK’s most popular beaches. Various climate change jokes were revealed on the wooden sticks when the fruity ice caps melted.

Do we need to create a WWF ice cream van/seller in situ on a crowded beach to give the impression it ran? It would give it greater context)