The New Year kicked off with an Activia hothouse for Y&R. This was short and sweet and nicely warmed us up for VCCP. Here, we got straight onto the Kingsmill pitch and the agency won it convincingly. Not only that, the client threw in a few more of their brands as a reward to the agency.
Before we had time to celebrate we were producing a commercial for O2. It involved a waiter in a restaurant offering ‘a little something on the house’ to help sell their free upgrade tariff. We were also responsible for the all-singing, all-dancing digital media campaign backing it up.
To be continued...
2015 saw us land back at Publicis. This is where we spent most of the first half of the year, for the main part working on the task of re-branding Airbus. A notoriously difficult to please client, they were really pleased with our Q&A 'Airbus in the answer' campaign.
Barratt London then saw us move into the property development world. We were thrown into some quick turnaround creativity here and if nothing else, we got to learn some interesting facts about London. Did you know that Algate East is the official heart of London? Were you also aware that Southall is the gateway to the whole wide world? Us neither.
We finished up here by producing an internal film for UBS. The brief was to convince their staff that even though there had been historical financial wrong doings, UBS were, and always will be transparent and squeaky clean. Yes, a tricky one.
In August, we set sail only to land on the shores of the Thames near London Bridge at the good ship AMV. Recently ensconced in their new Bankside premises, we cracked on for the next 5 weeks with a couple of new business pitches, Mars Bars, Maltesers and Uncle Bens.
Following the Thames further downstream to Canary Wharf, we then picked up a brief from Blue Hive to work on a familiar client, Ford. Not long after, we began a stint somewhere unfamiliar to us, at the offices of Forever Beta. Here we saw the year out working on the Co-operative and helping out on a new business pitch.
From French vehicular finesse we crossed the English Channel and got stuck into some good old British Land Rover at RKCR/Y&R. Our stint here saw us head across to our next agency, DLKW. It was an emotional return to the first building we first met as a creative team 15 years ago when it was formerly Leo Burnett. Having dried the tears away we decided it best to 'man up' and get our teeth into some Oral-B toothpaste work for Signal. Our 3 months there also saw us work across other brands such as Seat cars, Calor and British Heart Foundation. Following on from this we went the short distance to JWT. Here we were kept busy for a couple of months creating a whole new campaign and look and feel for Qatar Airways. We were also let loose on Shell and Vape. In all a very Eco-friendly client list (not). Milesstaples then spread their wings to help out with some campaign forming for Bear London, foremost a branding company. With a great list of clients looking to go beyond branding, one of the tasks they required was for us to create a film and launch pad for new domain name .uk which we did with incredible success.
After creating the animated launch film we were responsible for bringing AGA cookers from their usual rural setting into the hustle and bustle or inner city urban life. No mean feat.
To bookend our busy year, December saw us back over in Covent Garden at BMB. On the Christmas list here were briefs for Samsung, Yorkshire Tea and Bill & Melissa Gates foundation (yes, that Bill Gates).
Having finished a long and productive spell at BBH at the end of 2012 we started 2013 with Publicis London. Here we helped develop work for P&G and snuck in a little Renault ad before moving east to the re-energised Grey London. Our eight months here saw us pull in some new business in the form of SEMTA, the engineering apprenticeships education scheme (yes, we thought it was quite a mouthful too). We then turned our attention to helping News International drag the Sun newspaper kicking and screaming into the 21st century with a huge digital launch of Sun+. Then on to a 40th anniversary TV spot with the Duracell bunny and even squeezed in a bit of CDing for Vodafone which was nice. Our pitch hats were firmly back on in October with a quick and fun stint with the lovely folk at BMB. We also managed to help MNDB with a bit of hassle and even bag a bit of new business too. November saw us return to where it started at Publicis. This time we are perfecting our pigeon French and working on some exciting Renault briefs for 2014......Ooh la la monsieurs et madames.
The last 12 months has seen us develop and produce an ongoing TV campaign for KFC along with a couple of other spots. One of them 'Pit-Stop' was Campaign Magazine's 'Most Remembered' advert of January 2012. Whilst at BBH, print campaigns for Audi, BA and The Guardian also made it through the creative pipeline. We've also been rather busy helping ITV with their re-branding, Ford sell cars to football fans, Carling sell lager to the Brits and Rangemaster sell cookers to wannabe cooks. We even played cupid and helped develop a new dating app. Being thoroughly decent chaps, we offered our services for free on a brief for Young Enterprise. Our challenge was to encourage people high up in businesses to share their time and experience with people at the very bottom of the ladder. We pulled in all sorts of favours to produce a print/poster campaign in less than 3 weeks from start to finish. A satisfying way to end 2012.