We're big on BIG ideas. We ain't half bad at coming up with them either, which is quite handy in the world of “We need a gazillion ideas for the client tissue on Tuesday!”
We love nothing more than getting to the BIG idea that becomes the mothership for multiple channels to launch off from. It's what makes us tick. It's in our DNA.
If there’s a bigger pack shot on a print ad, we’d like to see it. With the media space bought on the reverse of free London mags we printed the Vapona can artwork. When readers rolled up the publication to discover a better way to kill flies, the complete can of fly spray was revealed. Can we have the logo bigger never came into question. Clever swats.