We're big on BIG ideas. We ain't half bad at coming up with them either, which is quite handy in the world of “We need a gazillion ideas for the client tissue on Tuesday!”
We love nothing more than getting to the BIG idea that becomes the mothership for multiple channels to launch off from. It's what makes us tick. It's in our DNA.

A&P Signatures

Pepto Bismol - Rawhide

Dir. Tom Carty

Leo Burnett / Pepto Bismol


Sometimes music is made for a film and sometimes a film is made for music. As luck would have it, the idea came from the track ‘Raw Hide’. As double luck would have it and as post was under way, a music producer we knew just happened to be in NYC recording with the original Blues Brothers Band. They were shown the film, loved it and agreed to lay down a track for it.