We're big on BIG ideas. We ain't half bad at coming up with them either, which is quite handy in the world of “We need a gazillion ideas for the client tissue on Tuesday!”
We love nothing more than getting to the BIG idea that becomes the mothership for multiple channels to launch off from. It's what makes us tick. It's in our DNA.

A&P Signatures

Nutricat - Indoor / Kitten / Adult / Light / Mature

Photographer - Jonathan Knowles

MNDB / Nutricat


When launching a new product, there’s very little chance of getting away without showing it. Our creative solution was to embrace this and make a virtue of it. By using the existing cat from the pack design, we were able to demonstrate in its simplest form how Nutricat can keep your cat healthy and playful. Happy cats, happy clients but most importantly happy creatives.