We're big on BIG ideas. We ain't half bad at coming up with them either, which is quite handy in the world of “We need a gazillion ideas for the client tissue on Tuesday!”
We love nothing more than getting to the BIG idea that becomes the mothership for multiple channels to launch off from. It's what makes us tick. It's in our DNA.
We needed to engage Londoners on their way up the escalators from Oxford Circus underground. Our answer was to provide a game of ‘Getting warmer/cooler’. We were able to display the entire McDonalds menu from bottom to top. If passenger’s appetites had been whetted by the top of the escalator, simple directions to the nearest restaurant could be followed.