We're big on BIG ideas. We ain't half bad at coming up with them either, which is quite handy in the world of “We need a gazillion ideas for the client tissue on Tuesday!”
We love nothing more than getting to the BIG idea that becomes the mothership for multiple channels to launch off from. It's what makes us tick. It's in our DNA.

A&P Signatures

Spoons / Napkins / Bowls

Photographer - Jonathan Knowles

Leo Burnett / Heinz


A premium soup deserves the premium treatment and that was our creative challenge. Our answer was to demonstrate that at least one day a week, it’s ok to let your hair down, open the Heinz soup and reach for fancier crockery, cutlery and napkins.