We're big on BIG ideas. We ain't half bad at coming up with them either, which is quite handy in the world of “We need a gazillion ideas for the client tissue on Tuesday!”
We love nothing more than getting to the BIG idea that becomes the mothership for multiple channels to launch off from. It's what makes us tick. It's in our DNA.
When Ford launched a brand-new model, here was a car that was to change the landscape of the SUV category. Design-wise, this car was like a new beginning, a fresh start, which is why we likened it to having a blank canvas. In the words of the director on the job, Nicolai Fuglsig ‘Let’s canvas the fuck out of it’. So, we headed off to Universal Studios back lot and we did exactly that.