We're big on BIG ideas. We ain't half bad at coming up with them either, which is quite handy in the world of “We need a gazillion ideas for the client tissue on Tuesday!”
We love nothing more than getting to the BIG idea that becomes the mothership for multiple channels to launch off from. It's what makes us tick. It's in our DNA.

A&P Signatures

Etihad - Be a Guest Not a Passenger

Photographer - Victoria Ling

Cheil / Etihad


Ethiad Airways pride themselves in going above and beyond for their passengers. So much so, passengers sometimes feel more like a guest than a passenger. This was the basis for an extensive campaign focusing on how we treat those that fly with Ethiad. Here’s just a few of those.