We're big on BIG ideas. We ain't half bad at coming up with them either, which is quite handy in the world of “We need a gazillion ideas for the client tissue on Tuesday!”
We love nothing more than getting to the BIG idea that becomes the mothership for multiple channels to launch off from. It's what makes us tick. It's in our DNA.

A&P Signatures

Bertolli - Flag / Engulf / Lombardy / Grill / Erupting

Illustrators - Michael English / Syd Brak

Bartle Bogle Hegarty / Bertolli


Sir John Hegarty had these hanging in his office for some time in Kingly Street. Now what does he know about the art of persuasion? Illustrated, pack shot and all, by the late Michael English, it ended up a thing of beauty. It had all the appetite appeal we set out to create. The V&A even asked for and have kept the artwork for their collection too.