We're big on BIG ideas. We ain't half bad at coming up with them either, which is quite handy in the world of “We need a gazillion ideas for the client tissue on Tuesday!”
We love nothing more than getting to the BIG idea that becomes the mothership for multiple channels to launch off from. It's what makes us tick. It's in our DNA.

A&P Signatures

WorkNewsAboutContact
WorkNewsAboutContact

American Express London Digital Outdoor Campaign
Soho/Knightsbridge/Southbank

Ogilvy / American Express

Idea

Targeting those cardmembers visiting London, our job was to show the coverage of the cards and map out where tourists could collect Membership Rewards points in and around the city. We decided upon toothpaste as a device due to it being a travel essential and with its red, white and blue contents.