We're big on BIG ideas. We ain't half bad at coming up with them either, which is quite handy in the world of “We need a gazillion ideas for the client tissue on Tuesday!”
We love nothing more than getting to the BIG idea that becomes the mothership for multiple channels to launch off from. It's what makes us tick. It's in our DNA.

A&P Signatures

American Express - Gold Waterloo Travelator

Photography Andy Glass

Ogilvy / American Express


We created a make-believe place called Rewardsville for Gold Cardmembers. It’s where the Membership Rewards points earned on everyday purchases lead to the rewards people really want. Set up on the length of the Waterloo Travelator, we gave the impression to the public they were heading down the length of a street in Rewardsville. Whilst playing the catchy OJ’s ‘Give the people what they want’ track over the audio system, we captured people dancing and bopping as they headed along it.