We're big on BIG ideas. We ain't half bad at coming up with them either, which is quite handy in the world of “We need a gazillion ideas for the client tissue on Tuesday!”
We love nothing more than getting to the BIG idea that becomes the mothership for multiple channels to launch off from. It's what makes us tick. It's in our DNA.
Our final piece of work on American Express and a brand ad written to pull on the heart strings as well as the guide ropes. The brief was to show how a purchase with an American Express Gold card can have a much deeper meaning. Sometimes, the things we buy can end up being a bigger part of our lives, however insignificant it all seems originally.