We're big on BIG ideas. We ain't half bad at coming up with them either, which is quite handy in the world of “We need a gazillion ideas for the client tissue on Tuesday!”
We love nothing more than getting to the BIG idea that becomes the mothership for multiple channels to launch off from. It's what makes us tick. It's in our DNA.

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Vicks Inhaler - Sniff

Photographer - David Sykes

Leo Burnett / Vicks

Idea

When a product needs no introduction, when everyone knows it clears the airways and when the media company have some 48 sheets sites they can’t sell for love of money, you get to run that concept that’s been in your bottom drawer for months.