Shorter is Sweeter

Animation MPH

Bear London / Nominet

Idea could soon be a thing of the past. The new domain name in town will simply be .uk. That in a nutshell was our brief from Nominet. So, we went about finding examples where the English language has been abbreviated down to the bare bones but is still just as effective. Our solution ended with a charming and educational online film demonstrating this point. Just like Ronnie Corbett, sometimes shorter is sweeter.