We're big on BIG ideas. We ain't half bad at coming up with them either, which is quite handy in the world of “We need a gazillion ideas for the client tissue on Tuesday!”
We love nothing more than getting to the BIG idea that becomes the mothership for multiple channels to launch off from. It's what makes us tick. It's in our DNA.
When the good ol’ Currant Bun launched an app allowing football enthusiasts to see goals on the go, we decided the best solution was to demonstrate user versatility. We were keen to advise the public where or where not would be best to see those goals. Those eagle-eyed out there were quick to notice an extra bonus in one of the scenes. Well, they do say there’s no such thing as bad PR.