We're big on BIG ideas. We ain't half bad at coming up with them either, which is quite handy in the world of “We need a gazillion ideas for the client tissue on Tuesday!”
We love nothing more than getting to the BIG idea that becomes the mothership for multiple channels to launch off from. It's what makes us tick. It's in our DNA.

A&P Signatures

 


Saga 2021 Holidays

VCCP / Saga

Idea

Going into the UK’s 2nd lockdown, we wanted to offer safety assurances to those who had been vaccinated and required a much-needed ray of sunshine in their lives. At the same time we helped break down the perception of those who might not have bought into the idea of cruise liner holidays.