Crouton / Pan / Spoon / Forklift / HGV

Photographer - David Stewart, Piet Johnson (Forklift)

Leo Burnett / Heinz


Big Soup is not known for its subtleties. It does exactly what it says on the tin. With the clue in the name, we set off promoting Heinz’s most hearty soup to students and stoners. Density was the keyword leaving the consumer in no doubt that this soup was a meal in itself.