We’re big on BIG ideas. We simply love keeping it simple too. More than anything, getting to the BIG idea that becomes the mothership for multiple channels is what makes us tick. It’s in our DNA.

A&P Signatures

Pepto Bismol - Rawhide

Dir. Tom Carty

Leo Burnett / Pepto Bismol

Idea

Sometimes music is made for a film and sometimes a film is made for music. As luck would have it, the idea came from the track ‘Raw Hide’. As double luck would have it and as post was under way, a music producer we knew just happened to be in NYC recording with the original Blues Brothers Band. They were shown the film, loved it and agreed to lay down a track for it.