We’re big on BIG ideas. We simply love keeping it simple too. More than anything, getting to the BIG idea that becomes the mothership for multiple channels is what makes us tick. It’s in our DNA.

A&P Signatures

Parioli - Pasta / Fungi / Tinned Tomatoes / Olive Oil / Basilico / Range

Illustrator - Andrew Davidson

MNDB / Parioli

Idea

Authentic cooking sauces made from real Italian ingredients. What this Tesco own-brand campaign needed was authentic looking executions set in real Italy. Food appeal doesn’t always need to be conveyed using the best food photography of the finished article.