We're big on BIG ideas. We ain't half bad at coming up with them either, which is quite handy in the world of “We need a gazillion ideas for the client tissue on Tuesday!”
We love nothing more than getting to the BIG idea that becomes the mothership for multiple channels to launch off from. It's what makes us tick. It's in our DNA.

A&P Signatures

WorkNewsAboutContact
WorkNewsAboutContact

Parioli - Pasta / Fungi / Tinned Tomatoes / Olive Oil / Basilico / Range

Illustrator - Andrew Davidson

MNDB / Parioli

Idea

Authentic cooking sauces made from real Italian ingredients. What this Tesco own-brand campaign needed was authentic looking executions set in real Italy. Food appeal doesn’t always need to be conveyed using the best food photography of the finished article.