Parioli - Pasta / Fungi / Tinned Tomatoes / Olive Oil / Basilico / Range

Illustrator - Andrew Davidson

MNDB / Parioli

Idea

Authentic cooking sauces made from real Italian ingredients. What this Tesco own-brand campaign needed was authentic looking executions set in real Italy. Food appeal doesn’t always need to be conveyed using the best food photography of the finished article.