We’re big on BIG ideas. We simply love keeping it simple too. More than anything, getting to the BIG idea that becomes the mothership for multiple channels is what makes us tick. It’s in our DNA.

Pampers wanted to say a little thank you to all those mums who work so hard all year, raising their little ones. This last-minute brief for a tactical Mother’s Day print ad landed on our desk. Just two days later the ad had been conceived, sold, photographed and finished.