We're big on BIG ideas. We ain't half bad at coming up with them either, which is quite handy in the world of “We need a gazillion ideas for the client tissue on Tuesday!”
We love nothing more than getting to the BIG idea that becomes the mothership for multiple channels to launch off from. It's what makes us tick. It's in our DNA.

A&P Signatures

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Happy Mothers Day

Photographer - Jonathan Knowles

Saatchi & Saatchi / Pampers

Idea

Pampers wanted to say a little thank you to all those mums who work so hard all year, raising their little ones. This last-minute brief for a tactical Mother’s Day print ad landed on our desk. Just two days later the ad had been conceived, sold, photographed and finished.