We’re big on BIG ideas. We simply love keeping it simple too. More than anything, getting to the BIG idea that becomes the mothership for multiple channels is what makes us tick. It’s in our DNA.
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Miles
Staples
Creative
We’re big on BIG ideas. We simply love keeping it simple too. More than anything, getting to the BIG idea that becomes the mothership for multiple channels is what makes us tick. It’s in our DNA.
We needed to engage Londoners on their way up the escalators from Oxford Circus underground. Our answer was to provide a game of ‘Getting warmer/cooler’. We were able to display the entire McDonalds menu from bottom to top. If passenger’s appetites had been whetted by the top of the escalator, simple directions to the nearest restaurant could be followed.
