We're big on BIG ideas. We ain't half bad at coming up with them either, which is quite handy in the world of “We need a gazillion ideas for the client tissue on Tuesday!”
We love nothing more than getting to the BIG idea that becomes the mothership for multiple channels to launch off from. It's what makes us tick. It's in our DNA.

A&P Signatures


Nation of Builders

Dir. Steve Reeves

Bartle Bogle Hegarty / KFC

Idea

In a slight change of direction for KFC, the client requested a film that would promote their latest chicken burger and appeal to the masses. The idea came from the fact that the burger had been lovingly and thoughtfully constructed, like many other things in our lives.