We’re big on BIG ideas. We simply love keeping it simple too. More than anything, getting to the BIG idea that becomes the mothership for multiple channels is what makes us tick. It’s in our DNA.

The brief was to target young men with the Colonel’s secret Fried Chicken, not just with a 30 second TVC but also to create a future platform to sell future KFC products. Not long later we were both proud fathers announcing the birth of house buddies, known simply as the KFC family.