We're big on BIG ideas. We ain't half bad at coming up with them either, which is quite handy in the world of “We need a gazillion ideas for the client tissue on Tuesday!”
We love nothing more than getting to the BIG idea that becomes the mothership for multiple channels to launch off from. It's what makes us tick. It's in our DNA.

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Pit Stop / Garden / Worst Men

Dir. Matt Kirkby

Bartle Bogle Hegarty / KFC

Idea

The brief was to target young men with the Colonel’s secret Fried Chicken, not just with a 30 second TVC but also to create a future platform to sell future KFC products. Not long later we were both proud fathers announcing the birth of house buddies, known simply as the KFC family.