We're big on BIG ideas. We ain't half bad at coming up with them either, which is quite handy in the world of “We need a gazillion ideas for the client tissue on Tuesday!”
We love nothing more than getting to the BIG idea that becomes the mothership for multiple channels to launch off from. It's what makes us tick. It's in our DNA.

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Heinz Five Star

Photographer - Jonathan Knowles

Leo Burnett / Heinz

Idea

We observed that a Tomato’s sepal, yes, we just said sepal (or stalk to the average person in the street) has the appearance of a star. We also noticed that Heinz Cream of Tomato soup is the cream of soups. The rest is history. Needless to say the writer had the day off and went to look up the word ‘Sepal’.