We're big on BIG ideas. We ain't half bad at coming up with them either, which is quite handy in the world of “We need a gazillion ideas for the client tissue on Tuesday!”
We love nothing more than getting to the BIG idea that becomes the mothership for multiple channels to launch off from. It's what makes us tick. It's in our DNA.

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Cosmonauts

Dir. David Stewart

Leo Burnett / Heinz Big Soup

Idea

Big Soup is not known for its subtleties. It does exactly what it says on the tin. With the clue in the name, we set off promoting Heinz’s most hearty soup to students and stoners. This gravity defying product left the consumer in no doubt that this soup was a meal in itself.