We're big on BIG ideas. We ain't half bad at coming up with them either, which is quite handy in the world of “We need a gazillion ideas for the client tissue on Tuesday!”
We love nothing more than getting to the BIG idea that becomes the mothership for multiple channels to launch off from. It's what makes us tick. It's in our DNA.

A&P Signatures

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Fiesta ST / Mondeo ST / Focus ST

Ogilvy Advertising / Ford

Idea

Ford ST brand doesn’t really need much introduction in the car world. Two letters that evoke feelings of raw power and handling. Not the easiest qualities to portray in a still image. We wanted to let the consumer decode the hidden letters in different automotive environments. A bit like ‘Where’s Wally’ for petrol heads.