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We love nothing more than getting to the BIG idea that becomes the mothership for multiple channels to launch off from. It's what makes us tick. It's in our DNA.

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Tablecloth Trick

Photographer - Tim Kent

Ogilvy Advertising / Ford

Idea

How do you demonstrate the Ford ST’s raw power and acceleration in a print execution? You perform the classic ‘tablecloth trick’ of course. Yes, we did it in one take and not a single plate was broken.