We’re big on BIG ideas. We simply love keeping it simple too. More than anything, getting to the BIG idea that becomes the mothership for multiple channels is what makes us tick. It’s in our DNA.

A&P Signatures

Etihad - Be a Guest Not a Passenger
Walk/Dine/Buffer/Grape

Photographer - Victoria Ling

Cheil / Etihad

Idea

Ethiad Airways pride themselves in going above and beyond for their passengers. So much so, passengers sometimes feel more like a guest than a passenger. This was the basis for an extensive campaign focusing on how we treat those that fly with Ethiad. Here’s just a few of those.