We’re big on BIG ideas. We simply love keeping it simple too. More than anything, getting to the BIG idea that becomes the mothership for multiple channels is what makes us tick. It’s in our DNA.

A&P Signatures

Dreft Dark - Jumper / Shirt / Trousers

Photographer Jonathan Knowles

Leo Burnett / Procter & Gamble

Idea

When a product comes along with a USP such as a detergent which locks in colour keeping your clothes looking new, that’s music to a creative’s ears. When the product itself can be used to demonstrate this benefit then that’s the cherry on top of the icing on the cake.