We're big on BIG ideas. We ain't half bad at coming up with them either, which is quite handy in the world of “We need a gazillion ideas for the client tissue on Tuesday!”
We love nothing more than getting to the BIG idea that becomes the mothership for multiple channels to launch off from. It's what makes us tick. It's in our DNA.
We wanted to show the lengths DHL’s van drivers would go with a one-off stunt. Under the claim ‘Nothing stops us’, we drove a DHL van into the middle of London, adorned with all manner of stuff it had picked up along the way. Other than speeding tickets, it collected branches, barriers, traffic cones and even seaweed. The looks it got were priceless.