We’re big on BIG ideas. We simply love keeping it simple too. More than anything, getting to the BIG idea that becomes the mothership for multiple channels is what makes us tick. It’s in our DNA.

As the brand line clearly states, this commercial vehicle thrives in the very toughest and extreme environments. WORKS WHEREVER YOU WORK epitomises Defender’s ‘UNSTOPPABLE’ spirit. Hard-hitting multi-channels executions saw Defender Hard Tops demonstrating ultimate capability for those working in more remote places. Beyond print, this campaign played out in OOH, radio, digital and social formats.