British Airways - Hidden Costs

Bartle Bogle Hegarty / British Airways

Idea

We’re big fans of less is more, unless it’s our day rate. These minimalist print executions for British Airways are perfectly clutter-free. Compelling headlines led the reader into various simple customer service truths that help this avian flag bearer stand out from its competitors. A great use of white space we believe. Thank you for flying milesstaples.