We’re big on BIG ideas. We simply love keeping it simple too. More than anything, getting to the BIG idea that becomes the mothership for multiple channels is what makes us tick. It’s in our DNA.

Sir John Hegarty had these hanging in his office for some time in Kingly Street. Now what does he know about the art of persuasion? Illustrated, pack shot and all, by the late Michael English, it ended up a thing of beauty. It had all the appetite appeal we set out to create. The V&A even asked for and have kept the artwork for their collection too.