We're big on BIG ideas. We ain't half bad at coming up with them either, which is quite handy in the world of “We need a gazillion ideas for the client tissue on Tuesday!”
We love nothing more than getting to the BIG idea that becomes the mothership for multiple channels to launch off from. It's what makes us tick. It's in our DNA.

A&P Signatures

GQ Le Mans Supplement - 4 Page Spread

Photographer - James Day

Bartle Bogle Hegarty / Audi

Idea

Audi’s presence in the most famous 24hr race is legendary. We wanted to talk about how the DNA that makes their race cars so successful is naturally passed on down to all their other cars. We definitely spent a little longer than 24hrs crafting these.