We're big on BIG ideas. We ain't half bad at coming up with them either, which is quite handy in the world of “We need a gazillion ideas for the client tissue on Tuesday!”
We love nothing more than getting to the BIG idea that becomes the mothership for multiple channels to launch off from. It's what makes us tick. It's in our DNA.

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American Express Tokyo - Smile Campaign

Dir. Colin Hesterly & Matthias Hoegg

Ogilvy Tokyo / American Express

Idea

Food and travel are a big thing in Japan. Our brief was to create social films that would demonstrate what Amex cards offer Cardmembers such as insurance protection, luggage collection and 2 for 1 dining offers.