We're big on BIG ideas. We ain't half bad at coming up with them either, which is quite handy in the world of “We need a gazillion ideas for the client tissue on Tuesday!”
We love nothing more than getting to the BIG idea that becomes the mothership for multiple channels to launch off from. It's what makes us tick. It's in our DNA.
The brief was to tap into the emotion of being rewarded with membership Rewards Points. As one of the very last campaigns set in the now familiar Amex illustration style, we simply showed the viewer, how it feels when Rewards Points lead to the rewards from simply everyday purchases. Who wouldn’t go ‘Woohoo’ when they can turn fuel for their car into a bottle of Bordeaux.