We’re big on BIG ideas. We simply love keeping it simple too. More than anything, getting to the BIG idea that becomes the mothership for multiple channels is what makes us tick. It’s in our DNA.
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Miles
Staples
Creative
We’re big on BIG ideas. We simply love keeping it simple too. More than anything, getting to the BIG idea that becomes the mothership for multiple channels is what makes us tick. It’s in our DNA.
We created a make-believe place called Rewardsville for Gold Cardmembers. It’s where the Membership Rewards points earned on everyday purchases lead to the rewards people really want. Set up on the length of the Waterloo Travelator, we gave the impression to the public they were heading down the length of a street in Rewardsville. Whilst playing the catchy OJ’s ‘Give the people what they want’ track over the audio system, we captured people dancing and bopping as they headed along it.
