We're big on BIG ideas. We ain't half bad at coming up with them either, which is quite handy in the world of “We need a gazillion ideas for the client tissue on Tuesday!”
We love nothing more than getting to the BIG idea that becomes the mothership for multiple channels to launch off from. It's what makes us tick. It's in our DNA.
The Gold card is the most popular card among Amex’s Cardmembers. We needed to demonstrate how easy it is to earn points in the places where people already are. So, we devised a place that came to be known as ‘Rewardsville’. This is a place where the rewards people want, from fashion to flights somewhere are literally everywhere. This concept transcended down seamlessly into the other platforms including OOH, digital and social.