We’re big on BIG ideas. We simply love keeping it simple too. More than anything, getting to the BIG idea that becomes the mothership for multiple channels is what makes us tick. It’s in our DNA.

A&P Signatures

American Express - Gold Posters

Photography Andy Glass

Ogilvy / American Express

Idea

We created a make-believe place called Rewardsville for Gold Card Members. It’s where the Membership Rewards points earned on everyday purchases lead to the rewards people really want. We populated streets and public spaces with all the Rewards people could possibly want. From handbags to hi-tech, help yourselves.