We’re big on BIG ideas. We simply love keeping it simple too. More than anything, getting to the BIG idea that becomes the mothership for multiple channels is what makes us tick. It’s in our DNA.

A&P Signatures

American Express Blue Campaign
Meal/Oops/Control

Illustrator Tom Haugomat

Ogilvy / American Express

Idea

American Express cards are all about spending to earn points. The blue card is no different. Aimed at a much younger audience than the other cards in the Amex stable we wanted to show simply how a purchase can lead to something these Cardmembers might be interested in.