We're big on BIG ideas. We ain't half bad at coming up with them either, which is quite handy in the world of “We need a gazillion ideas for the client tissue on Tuesday!”
We love nothing more than getting to the BIG idea that becomes the mothership for multiple channels to launch off from. It's what makes us tick. It's in our DNA.

A&P Signatures

WorkNewsAboutContact
WorkNewsAboutContact

American Express Blue Campaign
Meal/Oops/Control

Illustrator Tom Haugomat

Ogilvy / American Express

Idea

American Express cards are all about spending to earn points. The blue card is no different. Aimed at a much younger audience than the other cards in the Amex stable we wanted to show simply how a purchase can lead to something these Cardmembers might be interested in.