We're big on BIG ideas. We ain't half bad at coming up with them either, which is quite handy in the world of “We need a gazillion ideas for the client tissue on Tuesday!”
We love nothing more than getting to the BIG idea that becomes the mothership for multiple channels to launch off from. It's what makes us tick. It's in our DNA.

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Airbus Q&A - Airbus Is the Answer

Publicis / Airbus

Idea

Our target market on this brief were not passengers wanting to fly on a plane but those very few with the financial clout to buy a passenger plane. The CEO of Airbus provided the answers to the questions on how airline owners can squeeze out more profit. This was the mechanic which helped us to launch the striking Q&A campaign.