Pit Stop / Garden / Worst Men

Dir. Matt Kirkby

Bartle Bogle Hegarty / KFC

Idea

The brief on KFC was not only to develop a 30 second commercial to sell the Colonel's secret fried chicken to unsuspecting TV viewers. Our task was also to create a vehicle to help sell various future KFC products. We are proud to announce we gave birth to a group of house buddies simply known as our KFC family.