Get 50% OFF your next domain name today!! Well, that could've been our solution to this brief but it wasn't. .co.uk will soon be a thing of the past. The new domain name in town will simply be .uk. That in a nutshell was our brief from Nominet. So we went about finding examples where the English language has been abbreviated down to the bare bones but is still just as effective. On a shoestring, we created a charming and educational online film to help demonstrate this point. Shorter is sweeter, a bit like Ronnie Corbett.