We were asked to raise a smile for a great big corporate company on April Fools. With a limited budget we set about the task. Introducing the Amex Lithium card, a charge card that actually charges your electronic devices (allegedly). The TVC was even backed up with expert reviews including legendary Swedish tech professor Âye Deeloöf (‘Fooled ya’ backwards). This clever double purpose card was launched on various social platforms causing a response over-drive. A record number of enquiries on April Fools were registered for American Express.