American Express - Gold 2019 Tent

Dir. Guard Brothers

Ogilvy / American Express

Idea

Our final piece of work on American Express and a brand ad written to pull on the heart strings as well as the guide ropes. The brief was to show how a purchase with an American Express Gold card can have a much deeper meaning. Sometimes, the things we buy can end up being a bigger part of our lives, however insignificant it all seems originally.